If PlayStation Move sales really are catching up with Kinect, a new campaign might just tip the balance in Sony's favour.

The PlayStation Move mini site from Sony Computer Entertainment Europe contains information, videos and a Move competition. The videos might not make much sense — something about gorillas and giant donuts — but then how much of Sony's advertising does?

UK viewers might also have caught one of the Move adverts currently doing the rounds on TV, which we've embedded below.

[source psmove.eu.playstation.com]