PlayStation 4 Will Be More Profitable Than Its Predecessor
Posted by Sammy Barker
Platform holder not expecting big losses
Sony doesn’t expect the PlayStation 4 to nuke its bank balance to quite the same degree as the PlayStation 3. Those of you that were around at the start of the generation will recall the manufacturer’s current console almost crippling the company, even in spite of its exorbitant launch price. Fortunately, the firm’s learned from those mistakes.
"Unlike the PS3, we are not planning a major loss to be incurred with the launch of the PS4," the company’s chief financial officer Masaru Kato explained during an earnings call earlier today, adding that the platform holder was forced to spend a lot of money on its existing system’s vaunted Cell chip.
He continued: “This time, yes we have a team working on chip development, but we already have existing technology to incorporate and also product investment and all of the facilities will now be invested by our partners, other foundries, so we don't have to make all of the investment in-house."
The company failed to offer a sales forecast for the PS4, leaving us in the dark with regards to release dates. The organisation as a whole did turn a profit for the first time in years, though – which is a pretty impressive result for Kaz Hirai’s first twelve months as CEO. We think he’s earned a celebratory glass of champagne, don’t you?