EA's always been great at cross-promotion

Play a game of FIFA 12 right now and you can't move without seeing an SSX logo. And the same will be true of NBA Jam: On Fire Edition. Kinda.

The publisher has announced that three characters from its arcade snowboarding title will be jumping out of the snow and into the fire, as Elise, Kaori, and Mac all debut as playable characters in the bonkers basketball game.

There's a trailer after the jump to prove it.