When you look at the type of consumer thats playing cell phone games currently, its someone that enjoys smaller kill time gaming and has not gravitated to the larger, richer, deeper experiences that true handheld gaming provides, Sonys hardware marketing director John Koller told Gamespot.
Weve certainly seen that on the PSP, and I know Nintendo has probably commented on it for their products, but as we go toward the PlayStation Vita, I can tell you that as we started looking at that product and the market opportunity several years ago, we saw a real strong demographic for those deeper, richer, console-type experiences.
Koller emphasised that it is the variety in controls that make Vita a tantalising options for hardcore gamers and casuals alike.
That new ways to play idea, particularly for Vita, really differentiates from whats available on mobile phones or tablets and, frankly, what will be available on those platforms over the next three to five years, he said.
Youre going to see PS Vita expand what a lot of people believe to be true about handheld gaming, and youre going to see a lot of those current mobile phone and tablet gamers come over to Vita. Were very convinced of that.
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