For reals. Sony's new Bravia HDTVs are due to launch this month, and you can get more details about all that through here. Alternatively you can turn your questioning arm to @Jas_n on Twitter, who's been helping us get to grips with all this 3D stuff ourselves. We're pretty sure he won't bite.
The first games to support 3D include Wipeout HD, Super Stardust HD, PAIN and a MotorStorm: Pacific Rift demo. You'll get all these titles for free if you actually bite the bullet and pick up a 3D TV.
In addition, Sony are also announcing today that some PlayStation Move titles (such as The Fight: Lights Out) will also support 3D gaming. Go figure this out for yourselves: 3D motion controller + 3D television = ... That's right, virtual reality. Well sort of. We're nearly there though, right?