VP of Delicious Snacks
Some things never change. Jerry Lambert, the actor previously employed by PlayStation to play Kevin Butler, may have been taken to court over the character, but he’s still portraying dim-witted office workers on North American TV. This brand new Wendy’s spot shows the performer staple his tie – while he ogles a fictional...
Eccentric PlayStation executive Kevin Butler's spent the best part of a month celebrating gamers as part of Sony's Long Live Play initiative
But with Thanksgiving behind us, that's now come to an end. In a final video, Butler has saluted everyone, and released a montage of the campaign's best bits along the way. If you want to catch up, check out the suit's official YouTube channel through here..
A lot of PlayStation fans were disappointed to see "Michael" get all the attention in its latest commercial
So Sony launched the "Hall Of Play", an initiative designed to give PlayStation gamers the worldwide recognition they deserve. In this latest pseudo-commercial, executive Kevin Butler honours PSN user "Legit_Btness"' with a...
What's so special about Michael? We're all PlayStation fans here, we should all be honoured in a commercial of our own
It seems Sony agrees, and has decided to dedicate a commercial to each and every one of us. All you need do is head over to PlayStation's official Facebook page, where platform mascot Kevin Butler will induct you into the Hall Of Play. Great times, readers. Great times.
General Butler rallies his troops
Self-proclaimed Vice-President of Sony PlayStation, funny man Kevin Butler returns in his latest video commercial for the upcoming PlayStation Move compatible shooter, Resistance 3. Butler dons a horse while armed with the PlayStation Move Sharp Shooter, and rallies up his troops to resist the Chimeran invasion...
Not the best Resistance 3 commercial to kick-off Kevin Butler's tenure in SCEA's new Long Live Play initiative, but it gets the point across
Butler's on a horse, pleading with the resistance to use their PlayStation Move Sharp-Shooters against the Chimera. Catch the TV spot after the jump.
After concern that PlayStation icon Kevin Butler had quit Sony late last week, we can confirm that the straight-faced executive is back
Sony's announced via the PlayStation Blog that it's launching a brand new marketing campaign with Butler at the forefront. The new campaign is entitled 'Long Live Play' and is set to takeover various websites, TV...
It seems Kevin Butler, president of many things PlayStation related, is taking time out from the company
The fictional character executive revealed on his Twitter account overnight that he is leaving PlayStation in order to head up his Uncle's economy flooring company. Butler even updated his Twitter profile picture to reflect the change. Whether...
Pretzels. Doughnuts. A PlayStation Move and Sharpshooter peripheral. Kevin Butler's well prepared for military action in this SOCOM 4 commercial. It's a return to form for the fake executive.</em>
Hint: you'll need a tie
We're just days away from SOCOM: Special Forces (known as SOCOM 4: U.S. Navy SEALs in North America) so it's just as well that corporate VP of everything Kevin Butler has sprung up to show us how to kick backside in Zipper Interactive's third-person strategic shooter. Apparently teamwork is the key to success, but the extra...
As is a tradition for every big PlayStation 3 release in North America, Kevin Butler's back with a couple of new advertising slots
The commercials, which focus on the PlayStation Move Sharp-Shooter peripheral and Killzone 3 itself, are not Kevin Butler gold like previous spots, but are definitely worth a look if you're a fan of the fake executive...
Shows Sharp Shooter too
All our readers know there's only one way to play Killzone 3, and that's with PlayStation Move. Fictitious Sony Vice President Kevin Butler knows this too, and he wants to spread the word the only way he knows how: advertising. The first video shows the PlayStation Move Sharp Shooter in Butler's paws while the second focuses...
Sony's marketing message for LittleBigPlanet 2 seems to rotates around the idea that the game can never be completed
The latest Kevin Butler spot hammers home the user creation aspect and features plenty of gameplay. The game's due out next week worldwide. Sony intends to celebrate the launch in North America by smashing a sequence of world records. <object id="viddler"..
VP of Characterisation
LittleBigPlanet 2 promises to make all your gaming fantasies come true, and while it may not be quite powerful enough to let us create Shenmue 3 this advert proves it can do plenty more than its predecessor. Considering the wealth of costumes on the way to Media Molecule's next create 'em up, only a fool would doubt the...
VP gives OK
Not everyone has been able to get to grips with The Fight: Lights Out, but Sony's fictitious vice president of just about everything Kevin Butler wants to spread a little information, sharing this video of the game's head-tracking, fist-pumping action in full flow. If this video gets you itching for some brawling action, our The Fight:...
Sony's released a fresh batch of North American holiday ads, once again revolving around fake executive Kevin Butler
In the two new spots designed to push the PlayStation 3 this Christmas, Butler solves a myriad of family crisis'. "Dad With A Dilemma" can't find a way to please both his wife (who wants a blu-ray player) and his children...
Advert features vuvuzelas. Remember them?
Fictional Vice President of everything Kevin Butler recently dissed puppies in an advert for EyePet: Move Edition, but he's far less disparaging about tigers in this new spot for Tiger Woods PGA Tour 11. If you fancy getting to grips with the Tiger, you can read our Tiger Woods PGA Tour 11 review to learn a...
OK, not really
EyePet: Move Edition has just landed on the fair shores of North America, and Vice President of Everything Kevin Butler has taken to the airwaves to shout about the advanced features of the digital whatever-it-is. If you want a slightly longer appraisal of the game's features, faults and foibles, you can read through our EyePet: Move...
Chalk up another Kevin Butler dig at Microsoft's Kinect
This time, a response to the rumours that players can only use Microsoft's motion controller while standing. As Kevin Butler swiftly points out, PlayStation Move can do the whole shebang, including "Sitting Gaming". We're digging KB's VP-ehicle by the way. Amazing.
Chicago, New York, LA and San Fran gets to Move
Sony might be flashing the cash in the UK to get the Move name out to people next week, but it's laying on a big campaign in the US too, taking a large-scale tour to major cities on a mission to put Move into as many hands as possible. Kicking off next week, four cities will receive dedicated stores...
Comparisons funnier with KB onboard
We already know what PlayStation Move does and how, but Sony is keen to crow more about the controller's capabilities in comparison to its motion control rivals. That's why it's created Move vs. Stuff and the comparison table within to show off exactly where Move leads and others follow. Except, of course, that...
Motion gaming "not just for kids", apparently
Kevin Butler, Sony's made-up mouthpiece for everything PlayStation, is uncharacteristically quiet in this latest advert for PlayStation Move, presumably preferring to let the games speak for themselves. Aiming to convince core gamers that motion controls are for grown-ups too, it takes in everything from...
So apparently people think motion control gaming's for little kids
Well Kevin Butler's here to prove you wrong. PlayStation Move is for the big-boys too. This commercial proves it. It has pyrotechnics and everything, so it must be true.
Dear New Zealand TV channel TV3, We get that Kevin Butler's a sensation and all, and we really do love your accents, but you could have tried a little harder in ripping off someone else's advertising campaign
Yeah, you could have stolen the ethos, the concept, etc. But c'mon. This is just a carbon copy. And it's a lame one at that. No wonder we prefer Australia. At least they give us Neighbours..
One of the most zany, unusual things to happen during Sony's E3 press conference, was the appearance of PlayStation's very own marketing mascot - Kevin Butler
And while he had a few scathing words to say about the competition, Butler's speech was more about hitting the line that PlayStation Move is for everyone — whether you're a "core" gamer or "casual" gamer. That seems to..
You've got to love these American Playstation adverts. We've no idea how they keep thinking them up, but seriously, they're onto something gold with fake Playstation exec Kevin Butler. The latest commercial is for Modnation Racers, and it sees Kevin Butler (now VP of Inspiration and Perspiration) don his shorts and 'tash to do his best PE teacher impression. Needless to say it's awesome..
At the launch of the Playstation 3 and for many years later people perceived Sony as completely arrogant
Launching a system for $600 and promoting it with crying babies didn't exactly help. But SCEA veteran Peter Dille reckons we're long past that, stating that "whole positioning was a bit intimidating to people". Dille told IGN that "research also showed that Sony could be perceived..
The ApocalyPS3 is long over, and we've all returned happily to our Playstation 3
But Kevin Butler, SCEA's figure-head marketing man, has had a word or two to say on the proceedings. Namely that he's sorry. He wrote on his Twitter page:"Sorry you had to do something else for 24 hours. I empathize. I game too. Kevin Butler, VP of Apologetic Apologies."</blockquote> Oh Mr. Butler. All..