Sony rarely attends gaming conventions anymore, but it’s still putting in effort in emerging countries, like China.
On that note, the platform holder has announced plans for a “major booth” at ChinaJoy 2025 in Shanghai next month, which is one of the biggest gaming expos in the world.
Last year’s event attracted over 360k attendees, so this is an important opportunity for PlayStation to put its console brand in front of prospective consumers.
There’s no word on which games it’ll show just yet, but we’d expect the likes of Lost Soul Aside to be playable on the show floor, given its importance as a Chinese developed game. Other likely candidates include Where Winds Meet and Wuchang: Fallen Feathers.
The event will take place between 1st August and 4th August, so you should look out for more news early next month.
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Ironically, the platform holder doesn’t appear to be attending August’s other big gaming convention, Gamescom, which perhaps gives a little insight into where its priorities lie these days.