Fatal Fury: City of the Wolves Reveals Ridiculous E-Sports Prize Pot as PS5, PS4 Fighter Gets Off to a Slow Start 1

Fatal Fury: City of the Wolves is trying to entice competitive players to its game with a prize pot of $2.5 million at the SNK World Championships later this year.

That eclipses the $2 million on offer at the Capcom Cup, which features the much more popular Street Fighter 6.

It’s all part of a marketing barrage from the Saudi Arabia-backed Japanese publisher, which has seen the game feature during WrestleMania, get massive global advertising, and even include soccer superstar Cristiano Ronaldo in its roster.

But it doesn’t appear to be having a huge influence on the release’s popularity: the fighter peaked with just 4,674 concurrent players on Steam, and is floundering on page two of the PS Store’s best-selling games in the US.

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Of course, the aforementioned e-sports competition won’t get underway until later in 2025, so it may take a little while for Fatal Fury: City of the Wolves to build up its popularity.

And SNK’s franchises have never had the mainstream interest of genre stalwarts like Street Fighter and Mortal Kombat, so it’s probably going to take continued investment for the series to hit those numbers.

Still, it’s hard not to feel like a little more investment in the actual game and a little less investment in the marketing could have better benefitted SNK’s latest in this particular instance.

[source x.com]