
There is apparently "hope" within the games industry that Rockstar Games will increase the price of Grand Theft Auto 6 to as much as $100 so that other developers can feel justified in raising the cost of their own games. Documented in a report from analyst Matthew Ball of Epyllion (via VGC), it's claimed that GTA 6 breaking the "key price barrier" of $70 will allow other studios to follow suit and earn extra money from sales to more easily cover development costs.
Ball says there's "hope" within the industry that publisher Take-Two could price GTA 6 at "$80 or even $100". The retail price for the standard version of GTA 6 hasn't yet been suggested to go beyond $70 by either the game's developer or publisher, but there almost certainly will be a more expensive edition due to expected Collector's Editions — available both physically and digitally.
For example, Rockstar's previous new release Red Dead Redemption 2 came in four different versions: standard, Special Edition, Ultimate Edition, and in a Collector's Box. GTA 6 will almost certainly offer similar, more expensive versions.