
Following the formal news that, in light of the underperformance of Dragon Age: The Veilguard and FC 25 (amongst other things), publisher EA would be forced to lower its expected financial forecast, the real blood-letting happened later on the stock market. Down more than 16 per cent in just a single day, one of the most violent turns in the firm's history, more than $6 billion worth of EA's total valuation of around $30 billion simply ceased to exist.
We've been making a lot of hay about the state of Ubisoft in recent months because the situation seems so dire over there, and it does to this day. However, Insider Gaming did a wonderful job putting this EA downturn and its relative market value into perspective: Ubisoft's market cap is just $1.48 billion (just being a relative term). In response to confirmation of the firm's own financial performance, in the space of hours, EA lost the equivalent of four full-priced valuations of Ubisoft's total company stock. Ouch!