But according to a post of the property’s social media account, none of this has slowed its success: “Just two weeks in, Modern Warfare 3 has already set records with the highest engagement in the new Modern Warfare trilogy,” a spokesperson said. It goes on to explain that this includes “more hours per player overall”, so it’s working with averages, which could potentially be boosted by the fact that overall sales are down. If so, that’s clever mathematics.
Of course, we don’t have concrete numbers to draw any firm conclusions. In the UK specifically, boxed sales numbers compared to Call of Duty: Modern Warfare 2 dipped by a dramatic 25 per cent, but more and more people are beginning to buy digitally these days, so that’s not a particularly revealing statistic. We’ll probably have to wait until the dust settles for more data, but it’s probably safe to assume, whatever Activision says, this isn’t going to be the most commercially successful Call of Duty ever made.