Sony's marketing budget for Marvel's Spider-Man 2 would probably make your eyes water. Not only has PlayStation partnered with Adidas for some Spidey-branded attire, it's also just unveiled a collaboration with North American cereal, Wheaties.
Staring at you from your kitchen table in the near future will be Peter Parker and Miles Morales, as both superheroes adorn either side of the limited edition box:
The cereal typically stars real-life sporting athletes on the box, but Peter and Miles will be the first video game characters to make an appearance. You'll be able to pick up your own box of Spider-Man 2 Wheaties exclusively from the online store starting 19th October.
Will you be grabbing a box of Wheaties with Marvel's Spider-Man 2 on the box? Pass the milk in the comments section below.