Many would argue that PS5 has been up against tough competition in 2023, with releases like Starfield and the popularity of Xbox Game Pass giving Microsoft substantial momentum. But despite the discussions you may see on Twitter, Sony’s stranglehold on the new-gen video game market is only getting tighter – especially in Europe, where it’s been historically dominant.
As part of a wider article on the Xbox business, Ludostrie – which has access to industry sales data – notes that Sony is within touching distance of 90 per cent market share in France when compared with its Redmond rival. It adds that PS5 sales have exploded this year, while the Xbox Series systems have seen a significant decline in September 2023 compared to the previous year.
It should be noted that this data excludes the Nintendo Switch, which is very popular in France and also commands significant market share. But it demonstrates Sony’s unprecedented position of strength when compared with Xbox, which is likely to be consolidated with the release of the PS5 Slim model later this year. It’s going to be a big Christmas for PlayStation, it seems.