PS5 Sales Absolutely Explode in the UK Following Price Cut 1
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Price elasticity is an easy to understand concept: the price goes down and the sales go up. Sony has been enjoying an extraordinarily strong year with the PS5, and thus it was inevitable that the moment it cut prices, it’d see sales absolutely surge. And that’s exactly what’s happened in the UK, where a disc-based console can be bought for as little as £399.99.

Games reports that since the price drop, sales have jumped by 75 per cent, with revenue also up 63 per cent as well. In order to make the most of the situation, some retailers are even bundling in games as a sweetener, to convince consumers to come to their stores. It’s a really aggressive and unprecedented move, especially when you consider the PS5 is already in a strong position.

Sony announced last week that it had sold 40 million new-gen consoles worldwide, and while this price promotion is only temporary, there are strong rumours it’ll introduce a hardware revision before Christmas. It’s also got the limited edition Marvel’s Spider-Man 2 console bundle launching next month, as it looks to overtake PS4’s sales launch aligned.