Games Industry.biz reports that since the price drop, sales have jumped by 75 per cent, with revenue also up 63 per cent as well. In order to make the most of the situation, some retailers are even bundling in games as a sweetener, to convince consumers to come to their stores. It’s a really aggressive and unprecedented move, especially when you consider the PS5 is already in a strong position.
Sony announced last week that it had sold 40 million new-gen consoles worldwide, and while this price promotion is only temporary, there are strong rumours it’ll introduce a hardware revision before Christmas. It’s also got the limited edition Marvel’s Spider-Man 2 console bundle launching next month, as it looks to overtake PS4’s sales launch aligned.