SEGA Game Pricing Increase
Image: Push Square

Sony caused a stir near the start of this console generation when it announced that (most) of its first-party PS5 titles would be priced at $70 going forward, instead of the $60 tag that's been a staple of the market for so many years. Despite some controversy, the Japanese giant hasn't backed down, and as a result, other publishers seem to be pushing for a similar tactic. Prime example: Nintendo just released The Legend of Zelda: Tears of the Kingdom for $70.

And now, SEGA has suggested that it could follow suit. During the company's latest financial call, the company stated: "In the global marketplace, AAA game titles for console have been sold at $59.99 for many years, but titles sold at $69.99 have appeared in the last year. We would like to review the prices of titles that we believe are commensurate with price increases, while also keeping an eye on market conditions."

Now while this isn't a clear-cut commitment from SEGA, there's no doubt that itself and other big publishers will have been keeping a close eye on the situation with Sony's product pricing — and more recently, Nintendo's. The bottom line here is that if one company can get away with it, you can be damn sure that others will do the same.

The question, then, is whether consumers will start to draw a line. A recent report claimed that higher game prices could be having a negative impact on sales — no kidding! — but it's also argued that higher prices are driving increased revenue.

Could you see SEGA, and potentially other publishers, pumping up the prices on their games? Start questioning everything in the comments section below.