PlayStation mascot Toro Inoue could be spotted greeting attendees at Tokyo Rainbow Pride 2023 today, as Sony setup a pretty large booth at the weekend event. The company was giving away badges and fans, while SEGA was also in attendance at the parade.

The platform holder has backed various Pride events around the world, including in London where it had its own float. PlayStation and SEGA were the only two video game companies sponsoring this year’s Tokyo Rainbow Pride 2023, although Microsoft as an overall corporate entity did also back the event.

[source, via,]