EA Sports FC PS5 PlayStation 5 PS4 1

… And so the marketing onslaught begins! This year, EA Sports FC will replace the long-running FIFA franchise as the flagship football video game available on consoles, and here’s your very first taste of the title, with a full reveal scheduled to follow in July. So far, the juggernaut publisher’s focusing solely on the logo, which is inspired by the triangle shapes footballers adopt in matches, among other things.

“Our new brand identity is inspired by the triangles that have been part of EA Sports football for the past 30 years, from the isometric polygons that make up our game to the chemistry triangles that exist in Ultimate Team to the player indicator across every match,” the official website confirms.

The logo will be on display in over 100 matches starting this weekend, as EA Sports prepares to flex its marketing muscle and make its new branding known. “Football fans will see the new brand identity in the wild for the first time through EA Sports partners, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and more.”

You can sign up for more information on the game’s official website, and you’ll be notified once the big reveal drops in July. To be honest, though, it sounds like you’re not going to be able to move without seeing EA Sports FC marketing fairly soon.

[source ea.com]