In what is inarguably one of the more metal marketing moves we have seen in recent times, a French cathedral has had a Gothic mural of monstrous proportions installed in honour of... the upcoming Diablo 4 Open Beta.
The Cathedral of Diablo, as it has been dubbed, was brought to life by artist Adam Miller and his team inside the Chapelle de Jesuites in Cambrai, France (which enjoys a respectable rating of 4/5 on TripAdvisor).
If the mural wasn't sacrilegious enough for you, Blizzard has one more trick up its sleeve. Players that reach level 25 with any class in the Diablo 4 Open Beta can go into the draw to have their own face immortalised alongside the piece, so that future generations can know
what a massive nerd of your glorious exploits.
You can see how the artistic feat was achieved and how to enter the Beta Sweepstakes below, and players that prepurchase the game will be able to take part from 17-19th March.
What do you think of the Cathedral of Diablo? What form will your monstrous visage take when you are inevitably chosen to live on forever in mural form? Deliver us from evil in the comments section below.
You were really going to call your user base massive nerds? Talk about using derogagtive terms lol..this sounds cool but i'm not sure i'd want my mug plastered all over a cathederal..
100% Pure Evil.
Presume they needed the money. Very odd marketing move.
I'm awaiting the controversy this will bring.
I wouldn't want to do this to a cathedral for marketing.
But then again, this is Activision-Blizzard we're talking about, and they are the absolute kings and queens of shady business in the gaming industry.
I am a Catholic, and I usually don't get offended by games like DOOM and Diablo, but actually modifying a real life cathedral as a marketing stunt just rubs me off the wrong way.
I can get changing a mall, a restaurant, an arcade, or a cinema for marketing like this. But religious grounds are something you should never alter for marketing. Religious sites are pretty much unacceptable targets for marketing.
If they altered a Muslim mosque, they would get tons of backlash, if they were even allowed in the first place. But it's a Catholic cathedral which somehow makes it okay to them.
I love the art. And I guess that real cathedrals have gargoyles in them, which look like stereotypical demons but are actually meant to scare evil spirits and demons from the holy grounds of a cathedral. I guess such a type of artwork would scare away real demons, just like how demons are supposedly afraid of gargoyles.
EDIT: They used canvas panels that could be removed. So these changes are temporary. Still doesn't make it any less inappropriate.
@Northern_munkey It's healthy to laugh at yourself from time to time.
honestly at this point I'm not hyped about D4. I thought I would be, but maybe it's just me getting older. Debating PC or PS5 or buying it at all. My decision has nothing to do with any corporate issues with Blizzard.... I dont really care tbh. I'm just not sold yet.
@Hydra_Spectre I tend to agree and I'm not a Christian, of any denomination.
At the very least it's in extremely poor taste.
This is weird.
I think this is really cool, if you can get past the whole sacrilegious angle lol.
@thejoesenone If they did this to a high class art museum instead, it would be much less controversial.
Hell, it would boost popularity not just for the game and the museum, but for high art as well.
Finally a reason to attend church, lol. 😂😈
It seems appropriate to me.
We’re talking about a big marketing campaign by a huge corporation that exploits and abuses people and makes billions of dollars. The same can be said for Activision/Blizzard. 😉
@Hydra_Spectre I get your point but doesn’t this align with exactly the kind of art work from many medieval Catholic churches? Heaven v hell, good v evil, sword-wielding angels battling demons…it honestly looks like other paintings I’ve seen in churches minus the 500 years of dust and sun damage.
@Hydra_Spectre I'm a Muslim and this rubbed me the wrong way as well even though its in a church and you are right, Muslims will not allow this sort of thing in their mosque. Using demons and devils as marketing tools in a place of worship is inappropriate, or any marketing for that matter.
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