Final Fantasy 16 Japan Marketing

Good news, everyone: it's starting to look like that 22nd June release date for Final Fantasy XVI will stick. And yes, while we've totally just jinxed it, it's still exciting to see the game's marketing machine kicking into gear — particularly in Japan.

As pointed out by @Genki_JPN on Twitter, advertising stands for Final Fantasy XVI are starting to pop up in retailers. These big PS5 displays feature key art from the game, and they certainly catch the eye.

We've mentioned this a few times in past articles, but the marketing budget for this highly anticipated RPG really is going to be huge. It's worth remembering that the last mainline Final Fantasy release was Final Fantasy XV all the way back in 2016 — which honestly feels like an entire lifetime ago. Needless to say, Square Enix is going to go all-in on this new instalment.

How are your Final Fantasy XVI hype levels holding up? Are you ready for a marketing barrage over the next few months? Swear vengeance in the comments section below.