The award-winning PlayStation Studios, which houses renowned developers like Naughty Dog and Guerrilla Games, is getting a contemporary. Alongside its acquisition of Savage Game Studios, platform holder Sony has announced that it’s created a new business unit: PS Studios Mobile Division. This will operate independently, adjacent from the console division, and will “focus on innovative, on-the-go experiences based on new and existing PlayStation IP”.
Sony has been talking about its entry into mobile development for quite some time now, and has been quietly recruiting top talent to lead the initiative. Last year it headhunted Nicola Sebastiani, the executive formerly in charge of the underrated Apple Arcade, to front its efforts. We imagine Savage Game Studios will be the first of many mobile-focused acquisitions the Japanese giant makes, as it seeks to aggressively grow its new division.
It’s worth remembering just how big mobile is these days, with popular titles like Fortnite and Genshin Impact straddling smartphones, PC, and consoles. With PlayStation looking to increase its output of live service titles, it makes sense for it to look to mobile as well. Between this initiative and its PS Productions adaptations, it’s clear that Sony wants to target a much larger audience than ever before, as it seeks to find ways to grow its brand outside of the console.