We know Sony loves a good marketing deal, as it’s been pretty aggressive on that front for many years now. Franchises like FIFA and Call of Duty may not be exclusive to PlayStation consoles, but the platform holder markets them as if they are. And as part of a corporate strategy webcast, it’s flagged Ubisoft’s upcoming open world Avatar: Frontiers of Pandora as a potentially partnered game.
While it didn’t clarify, Sony CEO Kenichiro Yoshida said that it values its relationships with third-party publishers, and flashed up a list of logos on screen. This included titles like Hogwarts Legacy, which the manufacturer has promoted heavily – as well as timed exclusives like Final Fantasy XVI. The inclusion of Avatar: Frontiers of Pandora suggests that PlayStation has signed a deal with the release.
It’s important to clarify that this is highly unlikely to be any form of exclusivity, and will presumably entail some kind of marketing arrangement instead. It’s possible that PS5 owners can look forward to bonus content or features, as is the case in releases like NBA 2K22. All will presumably be revealed in the near-future, as Avatar: Frontiers of Pandora is apparently still slated to release this year.