Sony may be coveting the multiplayer market a little more under the stewardship of Hermen Hulst, but it’ll always be best known for its single player games. That’s something the organisation’s first commercial in China leans into, as it blends a library scene with stories coming to life in games like Horizon Forbidden West and Uncharted: Legacy of Thieves Collection.
The ad also puts a spotlight on acclaimed Metroidvania F.I.S.T.: Forged in Shadow Torch, which was obviously developed by a local Chinese team named TiGames. Sony has made a conscious effort of exploring new Asian territories of late, and it’ll be interesting to see how strongly it partners with other developers in China moving forwards, especially considering the high profile of games like Black Myth: Wukong.