Embracer Group isn't a name many people are familiar with, but you will have heard of the publishers and developers that fall under its vast umbrella. THQ Nordic, Koch Media, and Deep Silver are all part of it, and that's just the tip of the iceberg. This is the company that pops up every couple of months having acquired a handful of studios, and it looks like the spending spree won't be stopping any time soon.
Over the last 12 months, Embracer has acquired no less than 37 studios and labels. Some examples include Gearbox Entertainment, 3D Realms, and Flying Wild Hog, but there are obviously many others. Amazingly, the conglomerate is looking to scoop up just as many studios as we head into 2022.
In its latest financial report, the company states it expects "to do a similar amount of transactions over the coming 12 months", adding that it has "a large range of active processes and dialogues, including a good number of signed exclusive term sheets". In other words, the wheels are very much in motion on a number of deals.
It's a scarily big company; it owns more than 250 franchises, has 86 internal development studios, and is working on a ludicrous number of games. Nearly 60 have been announced across all its publishing labels, and there will be many more we don't know about yet. To think Embracer will grow even more in the near future is quite something.
[source embracer.com, via gematsu.com]
This won’t end well
This company must be some drug money laundering scam at this point right? Get to work Schreier!
I dread to think where all this money is coming from. The chances of it being linked to at least one despotic regime are surely quite high?
What's with all the negativity lol, let them get their bread.
The way they have rapidly grown through acquisitions makes it hard to discern their true value. But it’s always worrying when so many studios get grouped together. If something goes wrong a lot of developers are going to go down.
@Cherip-the-Ripper just internet things
yay monopollies growing before our eyes even more.
The new tencent?
Give it a few years and Microsoft will buy them hence owning all 60+ studios
@UltimateOtaku91 Must make you wonder what would have happened to zenimax had ms not bought them huh. You all act like Microsoft forced zenimax to sell up.
they keep grabbing the leftover scraps and it won't do them any good. most of its IP is outright trash. if they are happy being a C tier publisher, then carry on i guess...
I definitely do have to wonder what their endgame is.
One explanation could be that they want to make a Gamepass competitor that just provides a endless deluge of mid-tier games.
But that also requires a lot of infrastructure and an enormous amount of money to burn.
Maybe they want to make a marketplace to rival Steam or Epic Games Store?
Err they do realize quality should matter more over quantity?
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