In many ways, the pandemic turned out to be a blessing in disguise for E3 2020, as the show was sounding like a disaster before lockdown put the event out of its misery. Summer Game Fest, which was created by Geoff Keighley and established as a multi-month industry celebration, was supposed to fill the convention’s space. Ultimately, it delivered a series of mini-livestreams, with some highlights among them: the Unreal Engine 5 showcase offered our first glimpse at PlayStation 5 gameplay, for example.
Many felt that it was drawn out, however, and naturally it couldn’t compete with the overall excitement of a major convention. Nevertheless, it looks like it’ll be making a comeback – the event’s Twitter account has sprung into life, teasing: “New year. New colors.”
While it’s not an out and out confirmation of a comeback, host Keighley has been responding to fans’ questions and criticisms in a manner that suggests the Summer Games Fest will definitely be getting another run this year. For example, one user said that they “hope it’ll be condensed this year”, to which he replied: “It will be.”
Obviously, last year’s event was assembled under impossible circumstances, so there’s every chance Keighley will be able to put together something much more memorable this time around. We’re eager to learn more.
[source twitter.com]
Comments (16)
I like the colour schemes. I can’t say I remember too much else but yeah, they have a good designer on board.
God please no it was a disaster filled with false Hype.
Ideally he gets everyone on board and SGF runs from June 1st to the 30th. Publishers get to have their day to shine without being overshadowed and we fans get time to enjoy all of the announcements. Going May to August felt like it was dragging on and on. It would be hype to have everything happen in a single month.
Geoff keighley events set during the summer usually reveal new lego game info so I’m always up to that.
We got Tony Hawks last time, so Summer Game Fest was a win for me. Its easy to be critical of Geoff (why on earth he keeps getting the muppets in as special guests i dont know), but he gave us something to get hyped about last summer in a year with few redeeming features
The biggest disappointment of Summer Game Fest was that Nintendo mostly stayed silent for the full 4 months outside of Animal Crossing updates. Can't say I'm optimistic about Nintendo 2021 either, Animal Crossing is still doing insanely well so Nintendo doesn't really have to say anything.
Overall Summer Game Fest was too drawn out though had some good reveals.
delay, delay, delay... thanks for tuning in
Can't say I noticed it last summer. Geoff is famous for trying to build hype around a bunch of adverts. No thanks.
Last years "event" was so fragmented that I literally didn't even know it happened.
Also, anything with Keighley guarantees lots of hype with standard delivery.
Even though I used to love getting all the gaming news in an intense few days, the Summer Game Fest model worked well last year. Looking forward to seeing what announcements they'll have this year.
No no no, absolute mess. It was hard to figure out when you were supposed to watch. The schedule changed a few times. Jeff would claim certain publisher events were part of it, after the event was shown.
Digital events can work, but they need to be structured and short. Not drip feed fragmented over months.
Keighley is the master of hyping up wet farts.
Nope, a grown man dressed like a 6 year old at a wedding is no way to promote games.
I think E3 is done for, The game awards is the new king
Glad this news did not come on a minutes notice. Like a certain *ahem console launch
Good man. Dont let E3 have their way unchallenged. The more events the better. It's not about a show in particular. You can have events for every season of the year as far as I'm concerned. Let the 'wait for E3' hype die.
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