Of all the unusual marketing promotions that have occurred this week, we never expected to see Sony sponsor the New York Stock Exchange’s closing bell. But that’s exactly what it did, as Horizon Forbidden West protagonist Aloy sounded the alarm to signal the end of today’s trading.

Bizarrely, she wasn’t alone, as a man dressed as Ratchet from the Ratchet & Clank franchise watched on, presumably pondering which of his life decisions led to him masquerading as a Lombax in front of a bunch of businessmen.

[source twitter.com]