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American sensation Lil Nas X is signed to Columbia Records, so you know what that means: spot the Sony product placement in his new music video time! Unsurprisingly, the PlayStation 5 features pretty prominently in the Christmas-themed promo, as we see the rapper managing a toy factory with a ton of consoles on the production line.

The music video concludes with Lil Nas X – now Santa Claus, apparently – driving a reindeer-led sleigh, which just so happens to double as a sports car, through Times Square. To be fair, there’s some good product placement in this one, but Avril Lavigne’s What the Hell will forever be the benchmark that record producers strive for.

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