Sony’s recently switched to a more globalised marketing strategy, whereby all territories and regions share the same slogan and general promotional campaigns. And the company’s trying to enforce its new ‘Play Has No Limits’ tagline with a flashy brand commercial that sees people travelling to the edge of the world – let’s hope it doesn’t give Flat Earthers any ideas, eh?
To be fair, it’s a cool concept, and we reckon it gets the point across pretty well; PlayStation is all about breaking boundaries and exploring new horizons, right? It’s also very pretty, and will surely look great in movie theatres – assuming you’re still willing to attend them. What do you think of this advertisement, though? Charter new waters in the comments section below.