Ubisoft has gone on record saying that it changed the name of Gods & Monsters to Immortals Fenyx Rising because it was a better fit for the game's vision. But apparently, there's more to it than that. As VGC reports, trademark documents say that the name 'Gods & Monsters' was actually opposed by energy drink brand Monster Energy.
As you may already know, Monster Energy has ties to the games industry. It's not uncommon to see the brand sponsor esports teams and events, for example. It even appeared in Death Stranding as Sam's drink of choice. As such, it felt as though the name 'Gods & Monsters' would have some impact on the recognition of its brand. Er, okay then.
Monster Energy's opposition began back in April, and by June, Ubisoft had already decided to scrap the Gods & Monsters name internally. Supposedly, the French publisher would have been able to defeat the opposition had it engaged in a legal battle, but it decided against going to court in a bid to save time and money. And so we have Immortals Fenyx Rising.
In case you missed it, Immortals got a lengthy gameplay demo over the weekend that's well worth checking out if you're interested in the open world game.