Sony has just revealed the first global advertisement for PlayStation 5. It's a flashy production, sporting some seriously impressive CGI alongside a single human performance. How did this thing get made, given the current climate? Fortunately, we have a couple of tidbits that detail how the promo came to be.
Speaking with USA Today, Eric Lempel, SIE's global head of marketing, says it's been a tough challenge to market the PS5, as the company has been unable to show the system the way it intended. "The current situation of the world made it harder for us to go to market the way we would like," Lempel says.
Apparently, in order to produce the spot while maintaining social distancing, the actress filmed some of her scenes in a small studio, and others in just her apartment. After watching the end result, it's pretty amazing that part of the production had to be done from within her home.
Have you checked out the new PS5 promo yet? What do you make of it? Pray we get more news soon in the comments section below.
[source usatoday.com]
Comments 16
Really!? I just assumed this was one giant pre-rendered trailer and that next gen consoles were so powerful that they could turn anything into an in-engine trailer
I think sony is really prepared to this whole covid situations, they also the first gaming company to draw back from all the public gaming event.
Anyone know who the actress is?? She good looking!
@NYJetsfan123. Yes she is .shes a dimepiece.a wifey type.you got a girl like that you are good to go.word up son
@NYJetsfan123. And shes black😍.my type of girls.haha.word is bond.word life.word to god.word to your mother.word ☝ up son
It's amazing how the factory stops their workers from taking a sneaky picture of the PS5 as it goes along the production line.
@playstation1995
She is just damn gorgeous! Word brother
@playstation1995 @NYJetsfan123 Dang, y'all thirsty lmao! 😂😂😂
@MisterM360p
You don't find that woman attractive then you just damn crazy!
@NYJetsfan123. Or hes a fruitcake.that black girl is beautiful.i love me some black women.i love all type of women but i prefer black women.and yes im a black man.so its all good.word up son
@MisterM360p shes a dimepiece and me and nyjets123 like what we saw.so yeah.in new york we got them kind of beautiful black girls around.word up son
@NYJetsfan123 Cant agree more.
@playstation1995 You so many beautiful women its not down too one color. I love Halley Berry she is so hot. 🥰
@Flaming_Kaiser. I know.i love all women.but i love my black women more.kd aubert is so fine.word up son
@playstation1995 We all have favorites. 😆 👌
@NYJetsfan123 Olivia Swann
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