Coronavirus induced lockdowns may have caused headaches for PlayStation this year, but Sony has also benefited greatly from the increased importance of home entertainment. And while the manufacturer’s had to alter its marketing model slightly, it’s also effectively leveraged increased interest in video games on social media.
Here’s what Twitter’s Chief Financial Officer Ned Segal told investors during a recent earnings call: “PlayStation leveraged an 89 per cent global increase in video game conversation on Twitter in late Q1 to build interest and awareness for the PS5. Their successful takeover campaign with a Branded Emoji, a Promoted Trend Spotlight, and First View, resulted in PlayStation being the top global trend with over 1 million mentions over two days and a four times higher engagement rate than the benchmark.”
The message here from Twitter’s perspective is that the social network is a great place to promote your brand, but we also reckon Sony has done a stellar job across all of its available outreach platforms to seriously push the PlayStation 5 into the mainstream. It’s going to be awesome to see what it cooks up later in the year.
[source seekingalpha.com, via wccftech.com]
Comments 12
I think price is the only worry about ps5, if the price is $500 or $400, sony winning on the next gen is guaranteed.
And this is what I keep saying, Playstation is a huge global brand with massive engagement. That's what Xbox will have to deal with because for all the studios they've bought, the power of their console and game pass, I honestly don't think it will amount to much in the grand scheme of things.
@AdamNovice I agree. Microsoft shooting themselves in the foot all the time doesn’t help either.
Its impressive considering a lot of journalists (and 'influencers') are pushing for the Xbox
I predict a price of £400 to £449
I remember watching the PS5 launch events and there were 8 million viewers on one channel and the recently watching the Microsoft event for Xbox and an hour after going live it only had 60k
The only way the Xbox Series X would beat the ps5 is by price, maybe.
@HotGoomba Cheapest bargain bin price I bet
It never ceases to amaze me how big a brand PlayStation is. I remember seeing that the PS5 joypad reveal generated 10 times as much traffic as the XSX game reveal, I realised right there and then just how huge a task Microsoft had on its hands.
@SirAngry the stupid names of their consoles don't help one, one s, one sad, one X, series X, absolutely rubbish, they have already gotten rid of two of those now though just this month
@wiiware. Easy ps5 victory.word up son
@GAMER-GlRL yeah, the Xbox naming convention has been a little dumb. I remember sitting in on a meeting where the Xbox 360 name was explained to us, basically they didn't want to go with Xbox 2 because PS3 was a higher number. I kid you not. So ever since then they've had these stupid names they needed to come up with while maintaining the Xbox brand. It was the same with the Xbox One X and Xbox One S, stupid names, Sony PS4 Pro, PS4 Slim, simple descriptive names everyone can understand. Any way, I hope Microsoft aren't fluffing their lines again because as a consumer we all need Sony to face some competition.
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