Ubisoft will not hike the price of its PlayStation 5 games this year, although it’s refrained from commenting on its plans post-2020. 2K Sports recently sent shockwaves through the industry by announcing that it will increase the cost of NBA 2K21 on next-gen consoles, charging $69.99 instead of the established $59.99. This prompted reports that other publishers would follow suit.
But according to Bloomberg reporter Jason Schreier, who listened to the French firm’s recent earnings call, it plans to price upcoming titles like Watch Dogs: Legion at $59.99 on both the PS5 and PS4. “We are concentrating on the Christmas releases,” a spokesperson for the publisher said. “We have decided those games will be launched at $60.”
Ubisoft, of course, is under-fire for a spate of workplace misdemeanours that have accumulated over the past few years. Recently, several of the company’s high-profile executives were ejected from the organisation, as the publisher aims to rebuild its culture – and its brand image.
[source twitter.com]
Comments 14
Good to see Ubisoft keeping them the same even if it is short term.
They’re waiting to see the consumer response most likely.
Yep, they'll be waiting to see if people happily stump up more from other publishers before getting a taste of that pie.
Hopefully people shun 2k and vote with their wallets.
In theory I don't mind paying a little bit more but I don't want to pay that and STILL have the consequences of paid content via micro transations etc. to deal with.
Watch Dogs Legion and Assassin's Creed Valhalla are already listed at £59.99 on the UK PlayStation Store, which if I'm not wrong, is higher than usual for the standard editions.
Makes sense. If all new PS4 games from now have to be compatible with PS5, it would make the PS4 version less attractive at a tenner more.
So the trend of games going up £10 each gen surely has to stop at some point, imagine playstation 8 and Games cost £100
Looking forward to paying more for games that are even further from completion than this generation.
AC Valhalla £52 on Amazon could swear they were like £40 before and that’s the PS4 version?
@Rudy_Manchego Yeah wouldn’t mind that if games didn’t shove all the extra micro transactions/ loot boxes/DLC that’s all been created before the games even out yet in your face haha
This is pointless, the deluxe editions of these are still going to cost like £95 anyway, and still have microtransactions in them.
And none of that extra money goes to the developers, it's all to pad out CEO bonuses.
@Jake3103 Yeah, this seems to be a US centric comment. I mean this whole next gen price hike situation is pretty much US centric, over here we've gradually been seeing a rise throughout the generation anyway.
Not in Czech Republic. Right now they boost the prices of theyre new games to 75 Euro for a base game and 110 Euro for Ultimate Edition. This apply for Far Cry 6, AC Valhalla and Watch Dogs Legion right now.
@playstation_king back in the early nineties people were paying £150 notes for the import version of street fighter 2 on the snes.
They can charge whatever they like it's what people are willing to pay that drive market forces.
but they will cost more later, i am sure of it. all of ubisoft's current slate of releases are cross gen games, so the old price model is still in effect. once the next gen-only games get announced, the $10 price hike will come into effect would be my guess.
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