Sony is really getting into this Twitter marketing lark. Over the last month or two, we've noticed the platform holder utilising hashtag emojis on the social site for major games and products. First, there was The Last of Us: Part II, which saw an angry Ellie affixed to any related hashtags. Then, the company pulled a similar move for PlayStation 5, donning all related hashtags with a mini DualSense PS5 controller. Now, it's the turn of Ghost of Tsushima.
With the game due out in a few short weeks, it's high time Sony got the marketing machine going, and it looks like the cogs have started turning. If you use #GhostofTsushima in your tweets about the game, you can now expect to find the protagonist, Jin Sakai, decorating your hot takes, complete with his intimidating mask.
With The Last of Us 2 finally out the door (and doing extremely well in terms of sales), Sony can turn its attention to Sucker Punch's open world samurai epic. Hopefully we'll get to see a little more of Ghost of Tsushima between now and 17th July. Are you excited for this game to arrive? Tell us what you think of the Jin emoji in the comments section below.