God Of War PS4

Sony has just unveiled the new branding that all of its first-party studios will fall under when the PlayStation 5 rolls around later this year. PlayStation Studios is the name, with a new animation that will play after booting up all of its games. It features classic PlayStation characters such as Kratos, Nathan Drake, and Aloy, but the sequence can actually change based on the exclusive you're playing.

In an interview with GamesIndustry.biz, senior vice president and head of global marketing at Sony Interactive Entertainment Eric Lempel said that the introduction can be tailored to certain franchises. "The cinematic you've seen is the one that has multiple games in it. But over time, as we introduce well established franchises, we can tailor that opening a bit to possibly show the franchise over the years, new characters that have come into play... There's a lot we can do that we're really excited about."

This is a really neat, little detail which could get you hyped up for the experience you're about to embark on. Maybe the sequel to God of War could include snippets of the original trilogy, or Horizon Zero Dawn 2 may choose to highlight Aloy as a little girl. It doesn't sound like the first set of PlayStation 5 titles sporting the branding will be customised, but in the future, it may become a more common occurrence.

Which PlayStation franchises do you hope get this sort of special branding? Let us know in the comments below.

[source gamesindustry.biz]