Sony has just announced the establishment of the Sony Global Relief Fund for COVID-19. This initiative sees the corporation giving $100 million to various groups worldwide in order to help those in need following the coronavirus outbreak.
The company breaks down three key areas which will benefit from this funding. Firstly, $10 million will be going straight to global relief efforts "to assist medical workers and others on the frontline of response efforts to the virus". Sony also says it will work with external partners to help work on treating and slowing the virus. The fund will also go towards helping the education of children who have been forced out of school. Finally, those in creative industries "who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions" will benefit from Sony's funding.
"Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted," says Kenichiro Yoshida, President and CEO of Sony. In his statement, Yoshida says Sony "will do all we can as a global company" to help those most affected by coronavirus.
The press release is fairly vague, but it seems Sony is taking the situation very seriously. We also know PlayStation employees are working from home until at least the end of this month, while the ill-fated Uncharted movie has been put on ice.
[source sony.net]
Comments 8
Nice to hear that people can use all the help they can get. Lets hope this will pass and other big companies will follow.
That's very good of Sony to do, gestures like this go a long way especially at time like this.
Well done lads, we need to see more of this from big business. It's time for solidarity and helping our fellow man.
Good stuff and not a figure that can be described as a token gesture and sometimes that can be said.
Definitely very generous of them and much appreciated during this crisis. I just wonder how far 100 million even goes in this type of climate. We are looking down the barrel of what could be a very expensive world wide recession...
Let's all do our best too!
So much better than giving away free games in my opinion!!
Very nice. Other companies should try and chip in also if they can.
Even though I cynically see things like this as little more than a marketing/publicity stunt, I applaud them for putting their marketing toward a good cause.
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