Anyone else remember this? Back when the PlayStation 4 and Xbox One were the new kids on the block, Microsoft was under fire for its controversial online and used game policies. It quickly changed all that, of course, but at the time it went down extremely poorly. Sony, meanwhile, made it clear when its new console was revealed that there would be no such restrictions, and that moment alone arguably made PS4 this generation's front runner.
In the midst of all this, with Sony on a high from all this positive feedback, it published one of its cheekiest marketing moves:
The video, starring Shuhei Yoshida and Adam Boyes, quickly went viral, and to date has amassed 17.3 million views.
Today, Yoshida has reminded us all of this incredible moment with a simple tweet. He and Boyes reunited at DICE 2020, and the pair recreated the pose that, at the time, made Microsoft a laughing stock.
https://twitter.com/yosp/status/1227113843794403328
How far we've come in seven years. It's clear Yoshida still has a wonderful sense of humour after this glorious PS5 troll. When Sony finally spills the beans on PS5, we doubt we'll see anything near this level of tomfoolery -- but we can hope.
[source twitter.com]
Comments 26
It hindsight its baffling how stupid MS was. Still would not buy a Xbox. ๐๐
The biggest burn of e3 2013
Biggest burn in gaming history
I love Playstation. But the new patent about microtransactions has me worried a lot lately. :/
Great moment, but I reckon it'll come back to bite them in years to come, coz it's not going to work like this forever!
@crazykcarter
It's simple really. Coming from the X360 myself they got arrogant and thought that despite forcing you to use kinect, no used games or sharing and trying to pioneer digital only, that everyone would just stay with them.
When Mattrick said "if you don't like the future we have a product for you, it's called Xbox360" I said "yeah, so does Sony, bye" as did many people.
And yet with the XSX it looks like they'll all set to get arrogant again. Thinking that power is the most important, continuing to push digital as the primary and that games, particularly exclusives, don't matter much.
@Lando_
I can't see them going through with it. Not when they've voiced their disapproval of MTX in the past.
I Suppose we'll see. That being said I guess you still can avoid MTX as I plan to continue to do.
Man E3 that year was something special. Won't have another one like that ever most likely. Funny callback!
@GADG3Tx87
I hope you're right. I'm fearing that developers could make their games extra hard, so that we're forced to use MTX. But yeah, let's wait and see. Not every patent from Sony has automatically been used. Fortunately.
@Flaming_Kaiser
Even more baffling some gamers now say Ms was right but just being 'ahead of the time'. Probably the same ones with their petitions for Ms to revert back to their original view after they gave up.
Anyway it great to see Shu is feeling good about it and that shows its here to stay.(this way of sharing games)
@Lando_ If that started to happen there would be a massive push back. Only the biggest selling games really get away with the worst MTXs namely the sports games and maybe CoD.
Shew. Boyes is looking shinier and fatter than ever. Lol
Ps4 laying the smakdown on x box if you smell what the PlayStation is cooking.word โ up son
@Nyne11Tyme Is there really any need for that?
@Lando_ Lets just wait what happens. ๐
@LiamCroft wow yeah...my thoughts exactly. There is never a need to comment on someone's body.
@LiamCroft hey comparing those two photos dude is NOT taking care of himself. I forgot its 2020 and nothing is funny anymore. I bet nobody on here ever laughed at john candy or chris farley. But it's basically your sight so those are the rules.i didnt mean any harm and apologise
@JJ2 Some people like too be mistreated i guess.
@Nyne11Tyme Sad sad such a sad person. You know when people talk like this they have nothing better too add.
@Nyne11Tyme i laughed at john candy and chris farley because they were comedians...
@ellsworth004 candy not as good an example but farley was truly the epitome of physical comedy. Probably his most famous skit was with Swayze doing the chip n dales. Im sure it would have been just as funny with a skinny guy.
@GADG3Tx87 Mattrick soon god fired after that remark as MS shares fell and he then went over to a mobile game Dev and they soon felt the wrath of Mattrick because he was laid off from that job as well because they plummeted in shares and sales
@Flaming_Kaiser
It was an interesting lesson. At the time, and even now, a lot of people were convinced Sony was doing the same thing.
As early as March, Shu said ps4 can play used games. If you follow gaming news, you know hes straightforward and he would tell if there's any catch. But noooo, rumours sourced from some journalists I think, spread. Even a year later, when I was stupid enough to go on IGN, mods were still spreading the fake news than Sony changed at the last minute after Ms backlash.
Link doesn't work.
@BrettAwesome
The tweet seems to be deleted, but I found the picture on this site:
http://volex24.com/ps4-sieben-jahre-spaeter-kreieren-shuhei-yoshida-und-adam-boyes-den-sketch-fuer-gebrauchte-spiele/
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