Remember when it sounded like E3 2020 would be drastically changing its image following a rebrand to a fan, media, and influencer festival? Well, it looks like that's exactly what's happening. The ESA (Entertainment Software Association) has issued a statement detailing its plans for this year's Electronic Entertainment Expo and it does not make for the best of readings.
The company describes E3 2020 as "a new and revitalized experience for everyone". The Los Angeles show floor is said to feature surprise guests, stage experiences, access to insiders, and experimental zones. Yeah, we're not entirely what those last two mean either. Nevertheless, this will be combined with "new streaming and digital programming", which we take as E3's own livestreamed show unveiling new games and whatever else the firm can get its hands on.
Elsewhere, the ESA has rebuilt its website following last year's data hack which saw hundreds of journalists have their personal details leak across the internet -- leading to harassment and unwanted advances. It claims this includes "updating our data management processes, including the handling of personally identifiable information, and we will no longer store that data on our site".
So, what do you make of all this? While some of the E3 press conferences should still take place a few days prior to the show floor opening, it sounds like the event itself isn't exactly our cup of tea anymore. Gone are the days of games, games, games and in comes energy drink stations, influencers, and Fortnite streamers. Don't forget that Sony won't be in attendance whatsoever.
[source theesa.com]
Comments 44
How do you do, fellow kids?
And people wonder why Sony aren't bothering? Be prepared for 5 hours of Ninja playing Halo Infinite.
Unprecedented number of dab-related injuries at E3 2020
Yes, celebrities!! We've been waiting years for those! Just what we need to revitalise E3. Hopefully they'll get James Corden!
Influencers, screamers, streamers obviously have their place...I see my son watching people stream games all the time...but this is not something I care for, enjoy or will subject myself to.
@ShaiHulud Carpool Karaoke with Phil Spencer across the E3 show floor?
Celebrities and Insiders is not what E3 needs.
I read all the quotes in jim sterling’s quote reading voice.
But it will be BORING without SONY's PlayStation brand :-/ Last year I just ignored it and the same this year so nothing to see here, move along...
Games>>>celebrities
E3 used to be about the games not a spectacle.
That sounds horrendous.
As long as I can still do what I do every year, I don't care what happens at the actual event:
@LiamCroft
At any point were you considering the title of this article to be
"Social Media Influencers Set to Overrun and Ruin E3 2020"?
remember e3 2016 when sony had a live orchestra?
well that's how you bring new life into the conferences it's classy and jawdropping at the same time. it brings attention to the show in a good way.
having celebs and streamers on stage does nothing unless that celeb is in the game he/she is presenting. but i doubt that the majority will be.
it will all result in a cringe show with the impression that e3 is just taking the p*ss with itself. and it is just the celeb part.
no one wants to see jacksepticeye or ninja rambling on about new games while trying to interact with fans. that's not why people at home watch the conferences. they want to see the games without annoying distractions.
i wonder what e3 will do next year if this year fails because of this new direction. will they go back to the old good way or ruin it even more than this year. perhaps it will just give up and stop?
That sounds....terrible. Lol
Love how cool it is to hate on E3 now. Hey we can all hate on E3 together while playing with our Witcher swords!
@kyleforrester87 as long as we all get to sing "Toss a coin to your Witcher" around the fire afterwards
This has influenced me to not watch it.
Lol. Goodbye E3. I won't be tuning in for any of that. It sounds awful. Remember when E3 was a trade show? Yes times have changed, but this reeks of desperation. Sony are well out of it.
Cant wait to hear about the tiktok fortnite annual showcase being launched at e3 this year.
Oh joy, "influencers" and "celebrities". Everything I avoid on social media. And will now avoid at E3. Good job, ESA! 👍
I guess sammy barker will be attending if taylor Swift is playing video games on x box x😒🙈😃🙊.haha.word up son
Ok boomer xoxo
Keanu made them go wild let's fill the place with celebs that will save this joke of a set up we have now dam🤦♀️ they have just ruined whatever cred was left in the tank.
Now that E3 is nothing more than any other public game event they need to lower floor space cost to reflect that change! I will watch Microsofts show I like know what they are doing.
The experimental zone? Wasn't that one of the rejected ideas for the Crystal Maze?
It'll be totally awesome radical gnarly.
@kyleforrester87 If you read this does it make you think i want too see this. Now influencer, annoying streamers, clueless celebs, more advertising im not wasting time on that. I just want to see games, games, games. 😆
@Flaming_Kaiser I’m not going to knock E3 for trying to stay relevant though. I’ve a lot of love for the show.
Insiders?
Tidux at E3 confirmed!
@kyleforrester87 I have no special feeling towards E3. It has terrible times and if you remove the useless stuff i would be done watching it after 15 minutes of trailers. I rather have them put money in promoting the smaller games when they release. If you look at Gravity Rush or Concrete Genie nothing its such a waste.
@Flaming_Kaiser nah I disagree, it’s like Christmas #2 for gamers - sometimes it’s a washout, agreed, but I’ll never forget certain e3 moments and the hype on the run up was always fun.
So yeah, E3 is dead, long live E3!
Ya....y.......ewwww. Pass.
The E3 that we used to know is long gone.
@kyleforrester87 If they ever announce Legend of Dragoon then i will change my opinion. Final Fantasy 7 was brilliant though but the show does not really excited. Still pissed we lost Ninja Theory i want Heavenly Sword 2. 😢
I watched Deadcon on Netflix over the weekend. This E3 is sounding like the premise for that movie.
@Flaming_Kaiser heavenly sword wow what a game that was, totally forgot about that game, now i want heavenly sword 2 😢
Wow a bunch of streamers paid to gush about new games. That sounds awful. Just as bad as ces tech streamers gushing about the new Samsung phone. The difference is they are just at ces, not apart of ces.
They will be saying how great a game is, then abandon it soon after launch. How well did that work for apex? Now mix that with not one game,but spread it to many games.
I'll still tune into it to see what's going on.
If it isn't what it used to be then I can just remember all the good times from E3 and be thankful that so many great times and moments came from it!
RIP E3 it was fun while it lasted...
This year will be a MASSIVE cringefest I can already tell
@Daleaf Nariko>>>> Kratos 😢
Hahahahaha. Oh wait, you're serious? Uh, no. No. Won't be watching that. No.
What a way for the biggest event for gamers in the year to die.
@Carl-G just a friendly reminder last Sony presentation at e3 was really lame and boring
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