With the PlayStation 5 -- or whatever it ends up being called -- supposedly launching late next year, Sony will be in the process of defining its approach to the next console generation. A detailed Wall Street Journal report gives some insight into how this approach is taking shape, and it sounds like Sony wants a clear focus on hardcore, dedicated gamers.
At a recent company meeting, Sony CEO Kenichiro Yoshida apparently called the PS5 a "niche product", with the device being primed -- at least initially -- for the hardcore gaming market. It's clear that Sony wants to lock down that audience as quickly as possible, and to do that, the Japanese giant will place an emphasis on continuing to build relationships with the industry's biggest publishers, while also producing high quality, PlayStation exclusive games.
Much like the PlayStation 4, the PS5 is set to be a key part of Sony's business. As such, Sony will continue to view Microsoft as its main competitor in the console space, with the next Xbox -- dubbed Project Scarlett right now -- also set to release near the end of 2020. Sony is also aware of the threat that newcomers like Google Stadia potentially pose, but it only views them as such in the "mid-to-long term". In other words, Sony doesn't seem to think that the world is quite ready for game streaming to take over just yet.
As for Sony looking to work closely with bigger publishers, a spokesperson said that while Sony will still welcome smaller, independent studios with PS5, the company believes that big budget titles are the games that people buy consoles for, and as such, that's where Sony will concentrate its efforts. This line of thinking also applies to Sony's own exclusive projects, which will also be a focal point on PS5.
On paper, the strategy certainly makes sense. PlayStation is the current market leader by some distance, and it's achieved its lead by having a clear focus on games, exclusive or otherwise. There's no doubt that Sony will be looking to recreate the impressive success of the PS4 with the PS5, so you can probably expect a lot of similarities when it comes to the company's overall strategy.
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