Capcom's tact has certainly changed over the last few years, and many would argue for the better. The company is currently riding a wave of unprecedented profit thanks to hugely successful titles such as Monster Hunter: World, and the Japanese publisher has said that it wants to continue pushing for high quality games.
"While we have shareholders to appease, it's not just about commercial performance," Stuart Turner of Capcom Europe tells Games Industry. "If we compare Resident Evil 7 to Resident Evil 6 the absolute numbers are not the same, in terms of the profitability... It's completely fine. It ticked all of our boxes internally. It was really well received. And in some respects, getting some very good review scores counts as much for Capcom as a game that sells millions and millions and millions," Turner continues.
"We'd prefer a game that got a 9 and sold less, than got a 6 but sold more."
That last quote is rather telling, isn't it? As alluded, Capcom seems to have taken a step back to reevaluate its output after releasing some of its more divisive titles like Resident Evil 6 -- a game that sold well but wasn't too hotly received by either fans or critics.
Fortunately for Capcom, its pursuit of quality appears to be paying off. As mentioned, Monster Hunter: World has been a gigantic success story for the company, while also managing to secure universal praise from critics. We suppose the moral of the story is that you can have it both ways if you just make a damn good game.
[source gamesindustry.biz]
Comments 36
Stuart Turner of Capcom Europe wants to appease fans?
There's some stuff they could start releasing at retail here in Europe. How do you have a brand relaunch of Mega Man and not give it a place on shelves?
Oh right. Because Capcom didnt publish Megaman in the 90s here and only came back once the good stuff had passed and then just assumed the EU didnt care.
Maybe sell a full game with no on-disc dlc, cut content, or an upgrade version within the same year.
RE6 is underrated.
It's exciting to see how Capcom has returned to form. They command so many classic IPs.
That's good, that's good. Now give us another Darkstalker, Shadow of Rome and God Hand game, Capcom.
@viciousarcanum If anything it's overrated. Game is terrible.
@get2sammyb I personally wouldn’t say RE6 is terrible. As a game, it’s technically well made, with lots of action and some really good segments. However, and it’s a big however, as far as a Resident Evil game goes, it is not really in the same league as the rest of the RE games. With regards to this article, it sounds good that Capcom are taking note, as it’s the customers that ultimately make their business: if no one buys, regardless of technical quality, the profits take a major hit.
Now, if only Konami would take a leaf out of this viewpoint, and consider Silent Hill’s fan base.
In the end the brand is worth more than the sales of one single game. That's basic business.
That may sound like a cynical outlook on all of this, but I don't see it like that. Worrying about your brand instead of making a quick buck on a mediocre game also means that as a company you believe and invest in the gaming industry, and you're in it for the long run. Those are companies I gladly support, and they can make as much money while doing that for all I care.
Where's that Dragon's Dogma sequel, fools?!
@ApostateMage Certainly fits the bill based on what they've said!
They should have been using this approach all along, clearly it has paid off because most of their games recently have been great sellers amd quality titles too, gamers pay for quality, you can't underestimate positive reception and word of mouth.
@viciousarcanum
No this is better
This is how i feel every time i hear that.
@Shepherd_Tallon Did you try 0 and 1 and 4 i think you will like those.
You wrote Capom in the title 😂
Sounds like they know that sales will come overtime if they have good games. If you keep making Resi 6 (I don't have an opinion on the game yet, but as an example), then fans will start to catch on their money is better spent elsewhere, then you'll have bad sales. I better not see any microtransactions in Capcom games though from now on.
Darkstalkers with SFV graphic engine plz
Well done capcom. Other devs could learn from this. If you enhance your reputation, people will come. If you sell underbaked, microtransaction fuelled nonsense, you will only lose out in the long term. And It seems you have learnt alot from the backlash to street fighter 5.
And if you are now listening to the community atm....MORE ONIMUSHA PLEASE!!
Dragon's Dogma 2 would probably get a few 9s. Just sayin.
Resi 2 will sell and review very well I'd imagine. And they have said they are interested in more remasters (Nemesis!!!), due to their awesome back catalogue, this should be enough for a while. New IP's in a few years when they have smashed out some classic remakes of Dino Crisis, Onimusha etc.
With the exception of sf5 early release and mvc infinite, capcom has been great this gen, can't wait for re2 remake and dmc5
Is CapGOD back? Or is it not quite at that level yet?
It's getting back there, in my opinion. We're just one new Dragon's Dogma game away from something special...
@ShogunRok Throw in another Megaman Legends, something cool like Okami/Zack&Wiki/Viewtiful Joe and I agree with you.
This is really good to hear. Capcom have so many iconic titles it would be terrible if they became too focused on sales, and not enough on quality. They've bounced back well so far.
Good to hear. Capcom really flopped with titles like RE6, Dead Rising 4, and Street Fighter 5. But with the success of RE7, Monster Hunter World, and soon to come RE2 Remake and DMC5, I am excited to see what else is to come.
Can’t complain about Monster Hunter: World and Resident Evil 7, both are amazing, but the new Marvel vs Capcom disappointed. Anyway, Capcom is doing great overall.
It’d be really sweet if they went back and did a remaster of the original Dino Crisis and it’s sequel Dino Crisis 2 much in the same fashion as the Resident Evil HD remake or even along the lines of the upcoming Resident Evil 2 remaster/rebuild. That’d be a fun series to see make a comeback
Yeah, okay Cashcom, whatever you say...
Dragon's Dogma!!!!!!!!!!!!!!!
@Octane Special shoutout to Viewtiful Joe!
@get2sammyb not really
@R0gu3 Re6 didn't flop
@d_philly33 fixed camera angles and tank controls not coming back
Dragons dogma 2 please !!!!!!
The reason why Capcom stopped making Breath of Fire games was that it wasn’t too profitable, even tho they got good reviews. It’s good to hear they are changing the way they think and start making some good quality games again. Hopefully Capcom decides to bring back some old IPs, like BOF, and Onimusha! And please fix Street Fighter, i did not buy V, and wont buy VI if its main objective is to be a cash cow for the company.
Dragon's Dogma 2 but with multiplayer like Monster Hunter!
I’d like to see more evidence of this in their behaviour before being totally convinced
Tap here to load 36 comments
Leave A Comment
Hold on there, you need to login to post a comment...