For the third year in a row, Sony is set to advertise another gigantic PS4 exclusive with a suitably large mural in Los Angeles, as E3 draws closer and closer.

This time around, it's the turn of the web slinger Spider-Man to grace the LA skyline as the gigantic ad begins to take shape. Last year, God of War set up shop in the exact same place, and in 2016, Horizon: Zero Dawn graced the same wall. It's clear that the platform holder likes to go big with its exclusives around E3 season, and Spider-Man looks set to follow in the same footsteps as its predecessors and deliver an incredible experience.

This building wall really must have the magic touch, right? Paint your own advertisement in the comments below.

[source twitter.com]