There have been some incredible PR stunts for game launches in the past, but this latest effort from Capcom UK looks particularly appetising. To celebrate the launch of Monster Hunter: World, it's throwing an epic feast at London's Flat Iron Square, from Thursday 25th to Sunday 28th January. The best part? It's free.
At the Monster Hunter Meat Shack, you'll be sharing meat platters or chowing down on huge burgers apparently served from a giant meat spit, all while playing the game at the table. The aim is to match the hearty meals your character enjoys to earn stat buffs before a hunt, and by all accounts, it sounds brilliant.
There will also be plenty of fan service, with memorabilia adorning the walls and a giant Rathalos head outside. If you're into Monster Hunter, over 16, and a ravenous carnivore, this seems like a mouth-watering prospect.
It's popular, too, as tickets are currently sold out. A second round of tickets will be made available from 10th January, so if you want to go, you'd best keep tabs on the event's website.
Are you interested in visiting the Monster Hunter Meat Shack? Wine and dine in the comments below.