Persona 5 Ultimate Edition Hits the PlayStation Store Today at an Outrageous Price

I prefer to give that amount of money to get the steelbook even without DLCs

It goes for 100 (!) euros. Not as bad as the 115 for Dragon ball though. No buy obviously.

The DLCs are $68 in total I believe so I think its a good deal.

Hmm... if Atlus was rude

Ok PC players you want P5 since they did drop that PC hint since that emu fiasco...

Only Edition: Ultimate Edition pay this price.

Reminds me of the Switch Tax But this would be the “PC Tax”

Seems fair. They don't have to start flogging their game like Bethesda does.
Don't devalue your game, especially when that game is Persona 5.
The game is barely 7 months old.

I bought Persona 5 in every way possible, from Collector Edition, Standard to Digital and even giving away copies of it when it first came out

I might just make a UK acc just to buy this and tackle the Platinum Trophy again

also Atlus opened up their online Merch store a couple of days ago, very cool merch

@Derpie1
Which Hint?

@Fight_Teza_Fight @WanderingBullet Let's stop and think about this, though.

Persona 5 has been out for seven months, like you say, but let's face it, the game isn't selling anymore. It'll have sold through the majority of its lifetime numbers already - most games do unless they're an evergreen smash hit, which Persona isn't.

If a game has stopped selling, the logical course of action is to put it on sale. Cut the price and try to tempt those who are yet to jump in.

That's what complete editions do - they release at a lower price with extras thrown in to stimulate new interest in the game and push for another wave of sales.

Are you seriously suggesting that an Ultimate Edition, priced at £79.99, is going to get the attention of a wider audience? Come on, guys.

Bit expensive but then again the original version of the game still go for a high price.

@get2sammyb

It is called the Atlus tax. We saw it first on 3DS: while any game was $40, Atlus games were $50 at launch. They are no strangers to squeeze money out of their fanbase.

@ShogunRok I don't know about PSN store but the standard edition still going for $57 on Amazon. If it was $30 or $40 then yeah, $80 for the Ultimate Edition is expensive.

@johncalmc You sold me with that comment, Whom do I have throw my money at to get this thing going

@ShogunRok Many people hold out for the ultimate/complete editions these days. By pricing the version accordingly they don't burn early adopters and retain value in their property.

It's one of the few things I respect about Nintendo. Whilst others have no problem slashing prices you hardly ever see Nintendo doing the same. Nintendo knows what their games worth and Atlus knows what Persona 5 is worth.

Bethesda flogging the likes of Fallout 4, Doom and Dishonored 2 for £10, a year or so after release is the reason I will never buy a game from them at full price again.

@WanderingBullet Yeah, I suppose that's part of the problem. For a while you couldn't even find new copies of Persona 5 to buy. It became quite rare, and so the price hasn't really fallen.

But again, I think you counter this by putting the Ultimate Edition on the store and pricing it, say £29.99 - £39.99. That just seems like the easiest way to kickstart another wave of interest.

I don't know, maybe Atlus has other plans entirely. It just seems really tone deaf to release this for £79.99.

@Fight_Teza_Fight "Nintendo knows what their games worth" But customers know better than to pay full price for 5 year old games, which is why games that go on sale often outsell any Nintendo game by a huge margin. You really think people are going to shell out $60 for a gimped version of Doom (oh wait, you can play it on the toilet, wow) when it can be had elsewhere for $10? Probably not.

@Fight_Teza_Fight I see what you're saying, but I just don't think that's what Atlus should be going for with a game like Persona 5. Its launch was already bungled by a lack of stock both in Europe and North America, and with more of a marketing push, I can't help but believe that it would have been an even bigger hit.

Like you say, the game itself is amazing, but everything around it, including this £79.99 price point, in my opinion, has only served to smother its potential success.

But again, Atlus is free to pursue whatever business plan it has for Persona 5. I just think if you had this slapped up on the store at £30, you'd tempt a good amount of people.

Plus, I can absolutely see Persona 5 going cheap in a store sale this holiday. If not, then definitely next year.

@RedMageLanakyn
What Nintendo Didn't Make doom they have no input of how much the game will be charged.
And what does doom have to do with Nintendo Games?

@Hapuc He mentioned it as one of his examples why no one apparently buys games at full price, but are always ok with doing so for nintendo. I'm aware that they didn't make doom, but it's releasing at full price on their system. Yes Bethesda's call, but another example of the "switch tax" that they can get away with, because people do unfortunately think that games on nintendo systems are somehow worth more, and are ok paying for the privilege.

@RedMageLanakyn
Aaa ok I got a different Vibe from his text.
I thought he said Nintendo Knows the worth of Their Games and worth Of their IP's so they know people will buy them which is Apparently true from the the amount of games that they have sold,and in the end there is no reason for them to slash the prices in a few months.

I don't get that Switch Tax isn't that only for Physical Games like 10% higher because of Cartridge Production costs more or something like that.

I got the special edition for almost that price lol

@Hapuc There is no reason to slash the price of their first party games within a few months, that i agree with. But WiiU games that aren't "Nintendo selects" are still going for full price, which is ridiculous, and i don't think they have a valid justification for it beyond "our IPs are better than everyone else's".

The Switch tax is on both physical and digital games, and is basically an excuse for developers to charge full price because it's a "new system". Besides the exclusives, most games releasing on Switch that are ports or re-release can be had for much less on PC or other consoles. I think the physical cartridge debacle is on the developers to decide if they want to charge extra for putting games on bigger carts, but that's another can of worms altogether.

Ive been waiting for the base game to stop being so damn expensive on amazon etc. No way am i getting this version either

@RedMageLanakyn
Heh yeah that's the thing our IP is better then anyone else's so we can charge how much we want.
Just like Iphones and their prices but the biggest problem here is not them setting those prices it's people buying those games that's the problem.
And yeah Lol Street Fighter 2 was selling for 40$ on switch and people still bought that lmao.

Yeah i get what you are saying but IP brand is all in it's self the biggest factor let's not forget Atlus doesn't care that much About Rest of the world they care about only Japan and in Japan these things are not that surprising.
You should see how much Anime is Being Priced at this is nothing.

@ShogunRok So the Ultimate Edition is priced at $125 in the US Store! Huge difference compared to the UK price.

@Hapuc it involved Atlus trying to take P5 off a certain emu... not gonna tell ya what that emu is Cus site rules BUT they talked about a PC ver possibility

With all the Full Price Nintendo talk

Uh that’s why some stores after a year or 2 after release are very much willing to drop the price by a certain percentage... well for a physical ver can’t say the same for digital

I'm not planning on touching the DLC because you just know there'll be an updated version like every other game got. Speaking of which, Atlus should totally put the older games on PS4; it'd give them another chance to localise the PSP version of 2: Eternal Punishment too.

@WanderingBullet Good lord.

@Derpie1
Yeah i know which thing are you talking about that statement came from Atlus Usa not Atlus Jpn correct?
That part of the company from my knowledge doesn't have any right to even begin thinking to create a port on a another Platform without Atlus Japan Approval and it's all up to Jpn side to create a port because USA section is only for dubbing and Subbing their games and outsourcing to retailers and stuff like that they don't have any hold on where the game is being made.

And Couple of Months back didn't Sega and Atlus confirm it's only on PS3/PS4

@ShogunRok im one of those people! When i read outrageous price i was thinking... OUTRAGEOUS LOW PRICE! AWESOME! Time for me to get in on the action! Nneeevvveerrmiiiinnd 😢

@Hapuc hmm ok.

@Hapuc what is .... Nintendo? And where am i?

@WanderingBullet $125... PPPFFFT thats nothing! Over here in canada its $166.99 !!!!!!

@ShogunRok Yeah, I'm not sure if it's a pricing error or if the contents are different. If the contents are the same then $125 is ridiculous considering that its only £80 in the UK.

@Gmork___ OMG!.....

I was just talking about the price difference between US and UK Collector's Editions of both Dragon Ball FighterZ and Ni no Kuni 2 yesterday but this one's insane.

@Gmork___ Lmao I apologise.

@Derpie1
Oh and i think from the looks of things they have a deal with Sony on making Persona Anime A1 pictures i think is owned by Sony.

Don't quote me but i think it was a year back when one of the devs said They make mainline Persona games for Sony and Sony makes anime and other stuff for them i really don't remember that too well but it was something like that.

@Gmork___
Lol.

£80 for everything, the finished version?

Im happier with this than micros! Hopefully the AAA games can just go this way instead. Rather pay £80 than £50 plus infinity.

€100 for a game! Not ever.

Great game, but a lot of costumes are already free. I agree... wait to buy base game on sale.

The dlc is mostly useless cosmetic stuff anyway...

@Fight_Teza_Fight "It's one of the few things I respect about Nintendo. Whilst others have no problem slashing prices you hardly ever see Nintendo doing the same."

More expensive games! Hooray for Nintendo!

@RedMageLanakyn The NS price gouging is hurting the games, just take a look at the UK charts. Most people don't want to pay more for less, which is what you get with the NS.

@Mahe There's a difference between Nintendo games and games on Nintendo's system. Games on Nintendo's system are often more expensive compared to their release on other systems. However, Nintendo games aren't more expensive, and @Fight_Teza_Fight is right that there's no reason for them to ever price cut evergreen titles like Mario Kart. Most Nintendo games enjoy that evergreen status because they're exclusive, so as more systems sell the potential audience grows, and the first thing the new audience often does is buy the Nintendo games they haven't been able to play yet. Atlus doesn't enjoy that setup, so what they're doing with P5 isn't really comparable.

@ShogunRok This ultimate edition is overpriced, but P5 has been enough of a success to guarantee the franchise's continuation. That's all I care about. Could they be pushing it more aggressively? Sure, but I'm not disappointed that I'm not tempted to rebuy a game I already own.

@NoxAeturnus Yeah, because Nintendo systems like Gamecube, Wii U and NS have done so well. Why offer cheaper games, when you can milk the chumps who will buy MK8 two times at full price, first on Wii U and then on NS?

Here's why: look at the sales. They could be selling more games and more systems, but instead they insist on gouging prices and losing customers.

@Mahe What customers are Nintendo losing by not cutting prices on games that continue to sell well over long periods? Logically, they can only be gaining customers in this situation.

Again, this isn't comparable to Atlus' handling of P5. P5 isn't evergreen. Sticking to a full price point does nothing for its sales, and releasing a more expensive ultimate edition does seem a little out of touch. Not that I wanted any of that DLC anyway...

@NoxAeturnus Sell the games at cheaper prices, get more customers and more people buying the system to get those games.

Just because something sells some units over time at full price, doesn't mean it couldn't sell more, and sell systems too alongside.

Just look at Wii and DS, where Nintendo had a better range of budget titles.

If their goal was to maximize their audience, then your strategy is sound, but there are dangers down that road too. Look at mobile gaming for an example of race to the bottom pricing models. Profit has to come from somewhere, and the only reasonable solution is to add microtransactions and ad revenue, then aim to maximize audience size and daily usage. I'm tolerant of the full price model for evergreen games because it provides plenty of unit sales to make franchise continuation viable while encouraging a complete game to be released without a f2p cash flow needed. I don't actually care what Nintendo (or any game developer's) bottom line is, nor do I care how many units are moved. I want the games I like to be successful enough to encourage more games of that kind to be made. If that means good games stay at high price for longer (or indefinitely) then so be it as long as they're successful enough that the developer has reason to make more.