One of Sony’s strengths (and arguably also one of its weaknesses) is that each global division of PlayStation acts somewhat autonomously, meaning that commercials and marketing strategies are formulated and tailored to the tastes of a particular region. And for whatever reason, the folks at PlayStation UK enjoy a good comedy commercial these days.
To be fair, the advertising boffs are on a bit of a roll at the moment – remember The Last Guardian one? – and this Summer Sale promotion is pretty good again. It depicts injuries that can be obtained during the warmest months of the year, and is on-point – particularly, perhaps, if you’re a Brit who’s not used to the heat.