Here’s a question worth pondering: is Sony’s own PlayStation Experience now more important to the platform holder than E3? Worldwide Studios president Shuhei Yoshida said yesterday that the company held back PlayStation 4 exclusive announcements during its press conference this week, and that we’d learn more about them later in the year. It doesn’t take a genius to determine the venue, does it?
E3 is without a doubt the biggest convention in the gaming calendar, but that comes with its own set of drawbacks. The Los Angeles show is noisy, with all publishers and platform holders vying for attention; there’s a reason Microsoft pulled its press conference into the weekend, and why EA has been off doing its own thing. In contrast, PSX comes at a quiet time of the year – early December – and gives PlayStation the opportunity to dominate the news cycle.
There’s more: while E3 has become a little more fan-focused over the years, with the press conferences opened up to those willing to wait in line and (for the first time ever this year) the public invited on to the show floor, it's still very much a media-leaning event. PSX is the opposite: media do attend the show, of course – but it’s primarily laid on for fans to meet and greet their gaming heroes and get hands on time with upcoming games.
The thing is, it’s not just Sony that may prefer PSX, but also developers as well. Last year Naughty Dog announced The Last of Us: Part II at the show, and while it was clear that the project was early, it specifically stated that it wanted to reveal the game at PlayStation Experience – it wanted to give fans the first taste of what’s to come next. You’d think a huge announcement like that would be saved for E3 regardless, unless the platform holder’s priorities are shifting.
Even everyone at Push Square Towers prefers PSX at this juncture. E3’s still great, don’t get us wrong, but PSX is the only place where you’ll see Gio Corsi on-stage talking about Yakuza and holding aloft a Vita. It’s just a completely different vibe: casual, laidback, and totally fan-focused. Case in point: Shawn Layden was done up like a dog’s dinner at E3 this week – but at PSX he often just sports gaming tees.
And the other thing about PSX is that Sony can actually profit from it. The platform holder sells tickets for the show, and while it’s all very affordable, it’s actually in its best interests to focus on PSX ahead of E3. Which all culminates in a pretty strong argument for the Japanese giant favouring PSX over E3. But do you think its priorities have changed at all? Is PSX the focus now – or does it treat them both equally?
What do you think is Sony’s priority: E3 or PSX? Is there even enough content to fill both shows fully? Drop a megaton in the comments section below.
What's more important to Sony? (129 votes)
- E3
- PlayStation Experience
- They're equally important
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Comments 36
Yakuza and vita in the same sentence. Make it happen gio!
I would lean that both venues are important for Sony. Obviosuly they have to keep some stuff for both shows to keep them relevant. In addition, sprinkling the announcements between 2 shows instead of dumping everything on PSX keeps Sony being talked about more spread throughout the year. Last year, they debuted God of War at least so I still think E3 is relevant for them.
Only time will tell how the shift, if any, will go
A fan-centric approach is all-important these days, so PSX without a doubt in my mind. Just look at Nintendo - E3 is basically just a location for them, as they use their online-only presentation and treehouse streams to make them stand out. And it worked spectacularly well for them this year. Sony would be very wise to use PSX the same way. E3 is still important of course, but PSX allows them a much bigger, more focused spotlight that dominates the headlines rather than sharing with MS/Ubisoft/EA/Bethesda etc.
E3 has certainly waned in terms of its importance to companies. EA have backed out and whilst they do still tie themselves in to E3 to some capacity, its still their own thing. PSX is definitely most important to Sony but E3 is still quite important. Its their 'first' big event of the year and has the eyes of the world on it so they are still their in a big way. For Sony though, you just have to look at their first party reveal schedule to see why its not so important. For Sony, they don't and haven't for a while, released many big games between E3 and PSX. They even refused to announce the Pro at last years - opting to host their own event.
I am not saying their 'briefing' is poor - not in the slightest, but its an hour long, little to no talking and almost an extended montage of 'games'. Very little information is given - its just a 'showcase' for the Software. Its more a 'fan' service than a business forecast. Its important in the sense that they want to give their fans something.
I think Sony treats them as different kinds of shows, but I think there's definitely an argument for Sony saving more fan-focused surprises for PSX.
For me, over the last couple of years, I feel like Sony has brought the big guns to E3 specifically. You still get your VR trailers and stuff like that, but the focus is on the blockbusters. It's flexing its mainstream muscles, I suppose.
PSX, on the other hand, is where it can let loose. No announcement is too small, so it just floods the stage with just about every game coming to PlayStation and throws in some nice surprises (big and small) for fans of the platform.
With that in mind I think I do probably prefer PSX at this point!
Makes sense to me that they favour PSX. It's their show, they can control everything about it.
Also, since they have fans and paying customers, it makes sense that they show their biggest reveals there. Even if it is affordable, you'd be a bit miffed if you paid for a show and all you got were the dregs after they blew their wad at E3.
Yeah, it increasingly feels like E3 is the mainstream face of Sony, where PSX is where they talk to the PlayStation fanbase. I'm okay with that, but I do wish they stopped doing them in america for pete's sake. PlayStation has a strong international audience (and we were the ones keeping them relevant when everyone in the US was loving their 360s) and it sucks that year after year it's always over there. I wish they could do them alternatively, one year in the US, one in Europe, one in Japan. I really want to attend a PSX but I ain't gonna fly over for a show, as good as it might be.
I actually think that E3 is becoming a little less relevant. From a business point of view, it is riskier.
You can make mistakes, you are sandwiched between competitors who may upstage you, you have a limited window, it is very expensive.
I think they probably looked at the reception of previous PSX's - I mean, TLOU2 was the main gaming news for what, a week last dec? At E3 it would have been pretty big but it would also wouldn't have that same attention, it would have been split between other publishers.
I think E3 is a burden all businesses are carrying - not being there would be bad for image and business but no one really wants to be there. I imagine we may see a deal between big publishers to completely move away from E3 in a more unified fashion.
Sony clearly phoned it in at E3, they know where the money really comes in, bigging up their own console, games and loyal developers.
I see what they are doing as a part of a broader strategy of expanding their market. Sony will continue to buy in/absorb any indie developer that has potential, flag them up at E3 then do a bigger plug at PSX.
As long as PSX is a crowdpuller, this will work wonders for the brand - and increasing the indie hit rate will only fuel this drive.
They're fully exploiting the technology too, as we'd expect.
Enabling co-op play through mobile phones is a stroke of genius as it not only ditches the need for more controllers but also encourages more exclusive games. With more people spending more time staring a their little screens - even when with friends, these games gives them the best of all worlds; company, narcissistic indulgence and co-op play. All very Po-Mo
I think they're both important. I feel like in recent years they set stuff up at E3 and then show more at Experience. I feel like this year at E3 we got a new trailer for God of War and I'm predicting that at experience this December we'll get a firm date and a good 5-10 minutes of gameplay. Same with Spiderman.
It certainly seems like the PlayStation Experience is becoming more important to Sony and really, it's not a bad idea to shift that focus. E3 is hugely important and it's good to have stuff lined up for it, but PS Experience gives Sony a whole few days to itself where the PlayStation is the focus of the video gaming world.
While I prefer PSX and hope it will be their main focus, I believe E3 still is more important. If Microsoft put on the best show ever at E3 (they didn't), and Sony no-shows, the momentum may change.
This year? Yes.
I think PSX is a better avenue for reveals at this point. There is so much going on at E3 that the little stuff is likely to go unnoticed or simply drowned out by bigger games. All of the attention is on Sony at that event. I think a precedence has been set for reveals last year with Naughty Dog showing up in a big way. I think E3 is a good place to showcase games, but I think PSX is a better place to reveal them.
After watching the E3 event, I believe Sony is shifting towards PSX as it's announcement launchpad. I'm fine with that.
I think PSX is now more important than E3 for sony, I was quite suprised that sony announced the last of us 2 on psx last year.
PSX is brilliant, what a way to start Christmas!
Absolutely love that show and the timing of IT.
@dkxcalibur same with me, both is important
It certainly feels that way. Sony had a relatively safe E3 this year, and I'm guessing that the big PlayStation stuff we'll get this year will come from PSX. They can cut loose there, as they did last year. If it's as good this year, that will likely answer this question.
E3 has been waning in importance for a while. These companies are finding their own avenues for information dispersal. I guess PSX is like a big, yearly Sony equivalent of a Nintendo Direct: they're talking directly to fans, and there's a different buzz than at E3.
I feel both are important but PSX gives time of their own and thus total attention.
It kinda lets them correct E3's mistakes and Sony always wins them
I think E3 is increasingly less important for all developers as these days they have so many more avenues with which to reach out to their fan bases. Also with shows like PSX they're targeting just their core audience without having to compete with anyone else. E3 still has a place buy I expect its increasingly becoming a fan event to see many games at once
PSX.
Why host your own show if you're not bringing the big guns?
obviously PSX...I mean...watching PSX2016 was one of the best things in my life...had me cry and return to The Last of Us...it's pretty much obvious they put MUCH more effort for PSX...
I think
Playstation Experience> Tokyo Game Show> E3> Gamescom
PSX all the way for me, I loved that they showed The Last of Us part 2 there cos it was a huge gesture to the fans after the previous year where there was criticism for the lack of 1st party announcements. Plus I want to see fans get hyped when games get announced unlike at E3 where you have people with their heads tapping on their phones and laptops.
Also PSX is the only show where Windjammers can get announced and actually mean something.
Sony needs the fanfest that PSX is more than anything else. It's the totally gamer/fan focus what makes it so special. Its gold. And we love it.
Definitely PSX. I wouldn't mind going to PSX one day.
I think PSX is certainly BECOMING more important. The signs are their. PSX 2016 was big. They announced PSX 2017 early. They admitted to holding back reveals. PSX is being groomed to replace E3 as Sony's main big annual showcase event. Mark my words PS5 will be announced/revealed at PSX 2018 or 2019.
I like the fanfare of PSX. I'm hoping to make it to Anaheim, CA this December.
It's a mistake for Sony to save their powder for PSX, E3 is about mind share and focusing the gaming community's attention for 4 days. Yes it is big, loud and crowded but people are paying attention and not just gaming fans. PS fans will no doubt be paying attention to PSX but what about the casual fans. Word of mouth and opinions matter. Announce the games at E3 and demo them at PSX.
I'm probably late to the thread, but do you think that blizzcon has made Sony jealous and they wish they could pull off something similar with psx?
PSX is not a conference with high quality
If they want to show something, they could show it really better on E3
But for now it's another chance for sony to relief what did in E3 !!
And acelly i hope this time they don't make a lie (like we are showing jpans games , or sony conference woul'd be nice and blah blah blah )
And really show something
I don't kill my hope
I could see why Sony would prefer PSX. It gets all the headlines to itself and doesn't have to share column space with every other developer/publisher. The games don't get lost in the "noise".
Having said that I like the big blowout that you get with E3 over a number of days so hopefully we'll continue to get both...
They're equally important. Sony wouldn't have put that much production value on the E3 stage if it didn't matter to them, and it sets up what they'll show more of at PSX.
I don't believe they were holding anything back at E3. PSX is about 7 months from now, every dev will be working hard in that time.....that's why we'll get more news at PSX, not because they're hiding great games away.
I'd say E3 is better to entice people who play other platforms, because I think they're less likely to go out of their way to see a separate event.
However I believe PSX is a better tool for PS players as they are distracted by other companies.
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