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Update (25th October, 12:00PM BST): GAME has released a statement regarding its controversial paid PlayStation VR demo plan. The company told us: "Our pay-to-play PlayStation VR experience is a GAME-led initiative. The cost to use the in-store PS4 pod is entirely refundable for customers that go on to buy either the headset or a PS4 console. The payment allows us to ensure that we have dedicated staff manning the PlayStation VR pods who have been fully trained to adhere to best practice demo guidelines. The demos are intended to give our customers access to one of the most exciting new gaming technologies in 2016 and provide them with the opportunity to get a feel for VR before they commit to buy."

Original Story (22nd October, 18:00PM BST): Rarely a day goes by where there's not a turdstorm on Twitter, but this one may be justified. It appears that UK retailer GAME has taken it upon itself to start charging for PlayStation VR demos. Certain stores will charge you £5 for a 10 minute session and £15 for a 30 minute spot, raising the question: is this even legal?

GAME Bromley appears to be the chief offender right now, and it claims that it's got the permission of Sony – but it's hard to imagine the platform holder agreeing to the store charging for these sessions. After all, this surely opens a wealth of legal question marks; will the developers of PlayStation VR games be recompensed for their software being demoed for a fee, for example?

If this does turn out to be a poorly conceived promotion on a local level, then it's not the end of the world – but if the idea's been proposed by upper-management, then it could very well be a problem. It'll be interesting to see how this story develops, because we're fairly confident that we haven't heard the end of it yet.