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Sony's said that it expects to sell "hundreds of thousands" of PlayStation VR headsets at launch, which may make the company the de facto virtual reality market leader by the end of the day. Sony Europe chief Jim Ryan was speaking with CNBC, and explained that there's been "significant" interest in pre-orders. We're hearing that practically all of the release day stock is gone, though it's not yet clear how many units the manufacturer shipped.

With stocks already running low and hype at an all-time high, the big question is whether the Japanese giant will be able to keep up with demand. "We know that the replenishment cycle is a good one, production is going exactly as we anticipated," Ryan continued. "We have made decisions to further increase capacity at the back end of 2016 and into 2017, so there are going to be a lot of PlayStation VRs around the world."

However, Ryan did have a warning: "Whether that's enough to satisfy the demands of the market, we'll see." In other words: if you want one of these things, get yourself on a waiting list – and soon.