This is very much happening: the PlayStation 4 Pro is starting to be shipped to stores – or its packaging is, at least. These images of the console's cardboard wrapper appeared on Reddit, and seem to be American due to the references to the ESRB ratings board. The slogan on the back states that "game worlds come alive" with the souped-up system.
The blurb mentions "spectacular graphics" and "enhanced gameplay", though there are a lot of asterisks involved – obviously the improvements are going to come on a game-by-game basis. We'll hopefully be able to share a lot more about the PS4 Pro over the coming days, as we're expecting Sony to really beef up its marketing for the machine imminently.