PlayStation Japan's been putting out some silly ads of late, but its new flagship commercial takes itself very seriously indeed. The clip centres on the slogan "We can do everything", and appears to show ordinary people in extraordinary scenarios. The message, we assume, is that PlayStation takes you to incredible places.
It's a concept that's well worn, but there are some serious production values on display here, so it's well worth a watch for that reason alone. You can almost feel the money pouring out of the screen.