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Just how hard will Sony push PlayStation VR this year? Well, speaking at Gamescom 2016, affable exec Jim Ryan has hinted that we can probably expect a launch on par with a new console. "It will be a proper PlayStation launch," he assured. "There will be proper marketing, products in stores, lots of games at launch; we've got 38 titles on the stand [at Gamescom]. It's going to be big."

Ryan later pointed out, however, that Sony sees this initiative as a long-term thing, suggesting that it won't be dropping the tech at the first hurdle. Moreover, he admitted that, while the launch lineup is strong, the paradigm changing nature of the technology means that it's going to evolve at a rapid rate, with the best content likely to come over the next couple of years.