2K Games appears to be adopting the Ubisoft PR strategy for Mafia III: blanket the web with coverage and hope that people pay attention. This is the game's second trailer in almost as many days, but hey, we're probably the only ones keeping count. Fortunately, it continues to look fantastic – we love the cars, fashion, and time period that newcomer Hangar 13's adopted here.

This clip is titled 'The Heist', and unsurprisingly centres on protagonist Lincoln Clay getting up to no good. It looks like there's some double-crossing going down in the clip, too – all amid the excitement of a carnival. It's really shaping up this one, isn't it? The game will be on display at Sony's booth during Gamescom 2016 this week.

[via youtube.com]