PlayStation 4 PS4K Hardware Neo Sony 1

Bloody hell, who fed PlayStation president Andrew House a thesaurus? Speaking about the now-confirmed PlayStation 4K in an interview with the Financial Times, the Welsh executive has explained the motivations behind the platform holder's decision to introduce a more powerful console mid-way through the generation.

He said: "The consumer is attuned to a different cadence of innovation in technology thanks in great part for the upgrades cadence on mobile phones or PCs." So, for those without a dictionary handy, what does this mean? Well, basically, the suit is saying that it's become second-nature for people to upgrade their tech on a regular basis, and therefore the old model of console generations may be becoming outdated.

However, it's clear that Sony's not switching to an iterative model entirely. Instead, it sees the PS4K as a means to offer "some additional benefits" to those who upgrade – it won't be leaving existing owners behind. And the comments also don't rule out the possibility of a full-scale PlayStation 5 in the future; this is more a half-step than a seismic change in philosophy, then.